Privacy Policy

Who Firelight Foundations is

This Privacy Notice for Firelight Foundations (“company,” “we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information on https://firelightfoundations.com when you use our website (“Website,” “Services”). The term “you” refers to anyone who uses, visits and/or views the website.

Please review this Privacy Policy before you use the Website or any of the services or features offered on or through the Website. By visiting and using the Website and its services and features, you agree to be bound by this Privacy Policy. Your continued use of the website after posting of any changes to our Privacy Policy constitutes your acceptance of those changes and updates. If you do not agree with our policies and practices, please do not use our Website.

Information Collected

When you visit, use, or navigate our Website, we may collect personal information you voluntarily provide to us including but not limited to your name, email address, phone number, address, avatar image, credit card information when you make a purchase on the Website. The information is collected when you register on the Website, express interest in obtaining information about us or our products and services, subscribe to a newsletter, place an order, when you participate in activities on the Website such as providing comments, fill out a form or survey, or otherwise when you contact us.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information Automatically Collected

We automatically collect certain information when you visit, use, or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website, and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Google Analytics collects certain information about your location, browsing history, the pages you visit, equipment you used to access the website, traffic patterns, and other general patterns related to your use of the website. This information is used to analyze website statistics related to user behavior and interests, improve our performance and your use of the website and to further enhance our products and services offered to you.

Like many businesses and websites, we also collect information through cookies and similar technologies.

Cookies

Cookies are files with small amounts of data including an anonymous unique identifier that a website sends to your computer’s hard drive when you are viewing the website. Just like other websites, we automatically collect some non-personally identifiable information including but not limited to your IP address, geographic location, language preference, date and time of visitors.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

We may use cookies for various reasons such as maintaining the security of our Website, preventing crashes, fix bugs, assist with basic site functions, optimize and personalize your browsing experience, check our website analytics, saving your preferences and settings for future use, serving ads based on your liking and interests, affiliate marketing and for posting comments on our website.

We also permit third parties and service providers to use online tracking technologies on our Website for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interest, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

This information is only collected to better serve and understand your user experience on the website. You have the option of turning off cookies on your computer should you wish to do so. If you choose to do that, you may not be able to view all features and content of this website.

Use of Web Beacons and Pixels

In conjunction with the use of cookies, third parties may also use web beacons, which are also known as clear GIFs, web bugs or pixel tags to collect general information about your use of our Website. They monitor user activity and are used to track customer behavior data. This information may be relevant to third parties such as the ad networks used on our website to tailor the advertising based on your behavior and interests.

We may use social media pixels to track and collect general information about your use in compliance with different social media sites (Facebook, X, etc.) for the purpose of promoting products, tracking conversions, remarketing, running target advertisements and so forth.

Third parties like Facebook may use their own cookies, web beacons and other technologies to collect and receive information from our website for the purpose of providing target advertisements. You may see our ads on Facebook after you have visited our website.  

How We Handle Social Logins

Our Website offers you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform.

We will use the information we receive only for the purposes that are described in this Privacy Policy or that are otherwise made clear to you on the relevant services. Please note, should you choose to interact with us on social media, you will be voluntarily disclosing your personal information. This information is no longer private. It becomes public information and can be collected and used by others. We do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.

Any such interactions via comments and social media with us do not subject us to any kind of liability related to misuse of your information by others.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. The comment and its metadata are retained indefinitely.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

You should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Firelight Foundations is not responsible for the personally identifiable information you choose to submit in these forums. 

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How Information Is Used

We may use your non-personally identifiable information to analyze the usage of our Website, improve the design, content, and services offered on our Website, deliver relevant marketing messages, personalize your Internet experience, provide customer support, efficiently process requests and transactions, and offer you products and services, promotions, tailor advertisements to you, elicit reviews of services or products, communicate with you, and to follow up with you through correspondence (email, etc.).

We may also use this information to provide you offers and promotions from our partners and/or our affiliates in exchange for a commission without additional cost to you.

In some cases, we may use your IP address to identify you in order to enforce any legal terms that govern our Website or to protect our Website, services, systems, information, employees, business partners, service providers, users, customers or others from injury or harm.

Third-Party Websites and Links

Firelight Foundations may link to websites, products and services operated by third parties. Firelight Foundations is not responsible for and does not endorse or accept any responsibility for the availability, contents, products, services or use of any Third Party Website, any website accessed from a Third Party Site, or any changes or updates to such sites. You access the linked websites at your own risk.

We may use Google AdSense advertising along with any other third party advertising on the website. Google is a third party that also uses cookies to serve ads on the website for the purpose of providing a positive user experience. Third party vendors such as Google use cookies to serve ads based on a user’s prior visits to the website. You can opt out of Google by visiting their privacy policy and ad settings.

We have no control over these third parties and they have their own privacy policies. Neither are we responsible for the activities and practices of these third parties. You should contact them directly and read their privacy policies for any questions. You also agree that your use of these third party websites is solely at your risk.

Who Your Data Is Shared With

If you request a password reset, your IP address will be included in the reset email.

As a general rule, we do not disclose your personal information to third parties without your consent with the exception of the following circumstances:

  1. Business Partners. We may disclose your information to our trusted third parties that work with us such as our website hosting partners, email marketing service provider, other service providers that assist in the operation of the website, and any other affiliates and subsidiaries we rely upon to provide you products and services offered here.
  2. Advertising. For the purposes of placing advertising on the site, certain data may be collected and used for advertising purposes.
  3. Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  4. Business Transfers. We may disclose your information to our successor and/or acquiring party in the event of a merger, acquisition, restructuring, financing, dissolution or partial sale in the future. However, your personal information will be transferred to the acquiring party in accordance with this privacy policy.

At times we may disclose your personal information as required by law such as to comply with a subpoena, or similar legal process. We may also be required to disclose information about you if we determine that for security, law enforcement, or other issues of public importance, disclosure is necessary.

Is Your Information Transferred Internationally?

Our services are located in the United States. If you are accessing our Services from outside, please be aware that your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of the third parties with whom we may share your personal information.

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Policy and applicable law.

GDPR Visitor Rights

Under the GDPR, if you are within the European Union, you are entitled to certain rights and information listed below.

We will retain any information you choose to provide to us until the earlier of:

  1. You ask us to delete the information by sending a request to support@firelightfoundations.com.
  2.  Please note that such requests may result in you no longer being able to access paid or free content previously provided to you.
  3. Our decision to cease using our existing data providers.
  4. The Company decides to no longer be in business or continue to offer the services.
  5. The data is no longer needed to provide you service, is too costly to maintain further retention, or the Company finds it outdated.

You have the right to request access to your data that we store and have the ability to access your personal data.

You have the rights to either rectify or erase your personal data. You have the right to verify the accuracy of your personal data and have it corrected or removed completely.

You have the right to seek restrictions on the processing of your data. When you restrict the processing of your data, we can store your data but cannot process it further.

You have the right to object to the processing of your data in certain circumstances including but not limited to direct marketing, profiling, scientific or historical research purposes, statistical purposes, automated decision making and profiling and tasks based on legitimate interests or in the public interest/exercise of official authority.

You have the right to the portability of your data. You have the right to request your personal data from us, receive it and transfer it to another controller.

You have the right to withdraw consent at any time. If you have provided consent to the Company’s processing of your personal data, you have the right to withdraw that consent any time without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent.

You have the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation.

We require only the information that is reasonably necessary to enter into a contract with you. We will not require you to provide consent for any unnecessary processing as a condition of entering into a contract with us.

Security

The security of your personal information is important to us, and we strive to follow generally commercial industry standards to protect your personal information submitted to us voluntarily and automatically. However, no method of transmission over the Internet is 100% secure and we cannot guarantee absolute security of your information. When you make a credit card purchase or purchase through any means on the Website, you will be directed to a third party vendor to complete the transaction. Any information you provide during the checkout process is not stored on our website but instead provided to the third party vendor that completes the purchase transaction.

By using this Website, you agree to hold us harmless for any security breach and for any unauthorized use of your personal information by third parties. You also agree that we cannot be held responsible for any disclosure of your information through our website without our knowledge and consent.

Email Marketing 

You have the option of opting in or unsubscribing from our email list. By subscribing and opting in, you agree to receiving newsletters, updates, messages, promotional materials and any other content related to this Website. When you send an email, your email message along with email address and responses are saved for communication purposes with you. This information is kept confidential and we do not share, sell or trade your email information with third parties except as otherwise stated in this privacy policy.

We do not envision offering goods or services to individuals living in the European Union as outlined in the General Data Protection Regulation (“GDPR”).

If you are in the European Union and opt in to receive any of our free products or services and/or purchase any products or services through our website then you will be subscribed to receive our free email newsletter once you affirmatively consent to it. Please see Opt Out section below should you wish to “unsubscribe” and not receive any emails from us.

But if you are NOT in the European Union then you will be automatically subscribed to receive our free email newsletter once you opt in to receive any of our free products or services and/or purchase any products or services through our website. Please see Opt Out section below should you wish to “unsubscribe” and not receive any emails from us.

Opt Out

We comply with the CAN-SPAM Act of 2003 and do not spam or send misleading information. Should you wish to no longer receive communication from us, you have the option of unsubscribing by clicking “unsubscribe” in the bottom of the email we send to you or by contacting us.

As for third party websites, please contact them directly to unsubscribe and/or opt out from their communications.

We are in compliance with the GDPR along with the email marketing service we use to collect your data.  

How Long Your Data Is Retained

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Minors

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@firelightfoundations.com.

What Rights You have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Withdrawing your consent: if we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us using the contact details below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Your Consent

By visiting and using the Website, you consent to our collection and use of your personal information as described in this Privacy Policy. This Privacy Policy is effective 11/20/2024 and will be updated and modified as needed. If we change our privacy policies and procedures, we will post those changes on this site to keep you aware of what information we collect, how we use it, and under what circumstances we may disclose it. The updated version will be indicated by a “Last Updated” date at the bottom of this Privacy Policy and effective immediately. Your continued use of our Website after posting any updates constitutes your acceptance of our modified Privacy Policy. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

Contact

If you have any questions about this Privacy Policy, please contact us at
support@firelightfoundations.com


Last Updated: November 23, 2024